If you work in the marketing or advertising field, you've probably seen the following YouTube video, but if you haven't, it's definitely worth your time -- if you're in the mood for a really good chuckle. As with any great comedy, it takes truth and pushes it to the extreme. The message of the video? If you hire an agency for their expertise -- their strategic skills, their creativity, their insight -- you need to trust them to do their job. Although the creative process is a collaborative one between client and agency, it is up to the agency to be your guide through the process so that the end result is something you can both be proud of, something that is powerful and effective. Not something that has been watered down by politics or indecision. Check out the video for a hilarious take on how the creative process can go wrong:
http://ca.youtube.com/watch?v=kU9YeOQm3Y0.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment