Vanderbilt's Use of Facebook

I'm going to pick on my alma mater in a second, but first let me sing some praise. Vanderbilt University does a tremendous job with its marketing efforts. Typically, it seems to operate like a well-oiled machine. An example of this is a recent experience I had. As a recent mother of twin girls, for the first time ever, I sent in an update for the Class Notes section of Vandy's alumni magazine. Within three days of submitting my update, I received two baby t-shirts, exactly the right size, saying "Commodores in Training", Vanderbilt University. A lovely touch -- and a smart one. It was a warm & fuzzy gesture -- and one that will endear me further to the University I care about -- this will most likely translate into more donations? more volunteer time? Or at least my desire to spread the Vanderbilt gospel. For every action there is a reaction.

So, here's the part where I pick on them. Facebook. They need to embrace Facebook. For now, Facebook is the most used web site of the prospective students they are trying to reach, their current student population, and, most likely, their recent alumni base. So, why is their facebook page so lacking? Haven't they noticed that even their Gen X alumni are now using it in force? Vandy, it's time to roll up your shirt sleeves and get to work. It doesn't take much time. Post events, update photos, use it to promote your annual fund. As of this morning, you have 1,367 fans on your facebook page -- so make the use of the captive audience and share some love!

I share this not only to commend and give some advice to my friends at Vanderbilt, but in hopes that other colleges and universities will muse over this as well.