BusinessWeek Focuses on Higher Ed

Jay Williams, Stein's President, was recently interviewed by a reporter for BusinessWeek about the topic of branding and how it is now a common focus for institutions of higher education. Flash back 15, 20 years ago and the term "branding" was barely mentioned. Today, almost every institution has incorporated it into their vernacular. Of course, defining the brand of a college or university is in many ways different from traditional corporate branding, but many of the same principles still apply. To read what BusinessWeek has to say, go to:
http://www.businessweek.com/bschools/content/aug2008/bs2008085_851921.htm?chan=top+news_top+news+index_business+schools.

Managing your online identity: Chi.mp

Have you heard about Chi.mp? Currently in its alpha stage, Chi.mp will provide you with a way to manage your online identity from your own domain. If you don't have a domain, Chi.mp will give you one for free. Chi.mp basically centralizes all of your various online identities into one place, and then lets you manage them from there. I'm still trying to get my head around how this will work, so I've signed up to receive updates as Chi.mp progresses from alpha stage to beta stage. To learn more about it yourself, go to: http://www.chi.mp/what-is-chimp/.